How to Upload to Google Adwords Editor
Later on doing all-encompassing keyword research and writing some solid ads for your search campaigns, information technology'southward fourth dimension to upload them into your Google Ads account. You lot shouldn't have to spend hours uploading them. Instead, information technology should only take you a few minutes!
There are ways to upload in bulk with the online interface, but it requires y'all to nonetheless upload one sheet at each level (campaigns, advertizement groups, keywords, and advert copy), which will accept you longer.
Before we get too into the weeds, I want to call out that nosotros volition be using the Google Ads Editor tool to create a entrada. As the name suggests, the Ads Editor tool allows you to edit your account offline and upload those changes all at once. While it looks pretty different from the online interface, yous can make many of the aforementioned changes that you can online merely in a controlled environment.
Go Recent Changes
I know that you're pretty eager to get started, but in that location'southward one thing you definitely want to make certain y'all do before we go into editing the Editor. This footstep is very important.
You are going to want to click Go contempo changes at the tiptop of the interface and download the most recent online version of your business relationship in which you will click Basic . If yous do not do this, you may end upwardly overwriting any changes that you made on the online interface since the last time you downloaded your business relationship.
This is an important footstep someday you're going to upload changes to your account from Ads Editor.
Keywords & Ad Copy Template
In order to majority upload our keywords and advertising copy into Ads Editor, nosotros're going to employ Google Sheets. We've created a template that you lot tin use and follow forth with. There are three tabs in the Google Sheet: one for helpful tools, one for your keywords, and i for your ad re-create.
Preparing Your Google Sheet for Bulk Upload
Keywords
Once you have a list of keywords that you desire to add together to your account and yous've thematically grouped them into advertizing groups and campaigns, nosotros need to get them ready to upload into the Google Ads Editor. For an example, allow's utilise some common keywords Bounteous might use for our training courses:
To get these keywords ready, nosotros need to assign a match type to the keywords, which tin be washed with the Match Type (or Criterion Type) column. If nosotros wanted to add a variation of each keyword for Verbal, Phrase, and Wide match types, we could re-create and paste each row two more times and give them a different friction match type for each of the variations.
This transforms our 12 keywords concepts into 36 individual keywords:
Observe how nosotros did not have to add the common nomenclature for the Exact match (brackets) and Phrase match (quotation marks) keywords.
Now, if we wanted to make modified Broad match keywords, we would have to add in the "+" in front of the words we desire to include. To add these "+" quickly and non by hand, y'all just have to practice a few steps:
Pace Ane: Replace Spaces Between Words
Pay close attention, as nosotros're going to replace the spaces betwixt the words in the keyword. Utilize Find and replace… under the Edit menu to find the [space] character and supervene upon them with a "[space]+". This volition put a "+" in forepart of the rest of the words while keeping the space between each of them.
Footstep Two: Apply the =CONCATENATE Role
Next, apply the =CONCATENATE part to place a "+" in front of the first give-and-take in the keyword in the column to the correct of the Match Type cavalcade.
Step Three: Paste Part Cells as Values
And so, copy and paste the role cells as values in the Keyword cavalcade. Make sure to employ Paste values simply nether the Paste special options.
At present that we have the keywords we want to upload, we tin can prepare upward the Ad Copy tab. This ane is less complicated than the keywords.
Advertisement Copy
The Advertising Copy tab is where you'll put all of your ad copy text for your different ad groups. Please note that the template is modified for changes fabricated before this twelvemonth to the expanded text ad format, which includes a third headline, a second clarification line, and up to 90 characters for each description. There's so much room for activities!
The CC columns in the template are using the =LEN part to count the number of characters in each jail cell to the left. They also include the max amount of characters each chemical element has. If you become over the character count the CC cell will turn pink. Don't worry, I got your back.
For the sake of best practices, I created three expanded text ads for all 9 advertizing groups, which leaves me with 27 ads altogether. Make sure to include keywords, strong calls-to-action, and sweet benefits or promotions in your copy!
Once this tab is filled out with your ad text, you are ready to upload your keywords and ads into the Ads Editor tool.
Uploading Keywords, Ad Groups, & Campaigns into Ads Editor
With the Ads Editor, we can upload keywords, ad groups, and campaigns all at one time. To exercise then, copy all four columns and include the headers, in our Google Sheet template. We volition then paste them in at the Keywords level. This selection is available on the left side of the Ads Editor under the Manage column.
Make sure your screen looks similar to the screenshot below, with the Keywords selected under the Keywords and targeting dropdown. Next, we volition want to select the Make Multiple Changes button.
After the click, a popular-upwardly should appear like the 1 below.
Paste the four columns from our sheet into the table on the right side of the popular-upwardly. In the image, we have highlighted two very important things to check before you hit the Process push on the bottom correct.
Destination: The way that we prepare our Google Sail, has already included our campaigns and advertizement groups. We want to brand sure that we are selecting this beginning option, My data includes columns for campaigns and/or advertizing groups for the Destination. If we selected the 2nd one, it would add each keyword into every campaign and ad group that was selected, even if at that place nosotros have a column for campaigns and advertizing groups in the table to the right.
Columns: Make sure that the columns were imported correctly and that none of the columns are ready to Not importing. If the column was misspelled or a plural was used, Google will not automatically correct the fault. If information technology does say Not importing in a cavalcade you want to import, merely employ the drop-down to select the appropriate characterization for the cavalcade. Note: Friction match Type is changed to Criterion Type in the Ads Editor interface.
Later on yous've ensured that your columns and destinations are set, you tin can striking the Procedure button. We are so greeted with a list of changes that were made with whatever errors or warnings that might have taken identify. If everything looks skillful you can FINISH AND REVIEW CHANGES . If there was an fault or something doesn't look correct that you need to fix, y'all can utilize the REVERT AND CANCEL push button to reject the changes that will be made.
When you're reviewing the changes to your account, you notwithstanding go a 2nd chance to reject what you only uploaded. If everything looks good, select the Continue push. You'll probably notice that there are some red fault icons for your newly uploaded campaigns; keep calm, we will address that presently!
Uploading Ad Re-create into Ads Editor
The process for bulk uploading advert re-create is very like to uploading your keywords. Navigate to the Expanded text ads department under Ads, as shown below if you're uploading classic search ads. If you're using the new responsive search ads, choose the Responsive search ads department.
To add in your advertising copy, choose the Make multiple changes push and copy and paste your columns from the template into the table. Make sure to select the correct destination for your ads. Also, notice that we don't need to delete our character count columns! Google Ads will simply not import them into the system.
Once they look good, just hit Procedure and Go along , merely like the keyword section above. Now you should have both your keywords and ad copy successfully loaded into Google Ads Editor. Just we aren't quite ready to post live, in that location are some campaign settings that demand to be checked and bids that demand to be prepare starting time!
Finalizing Settings and Posting Changes
Before we can upload, we need to take care of the little red warning icon offset. The reason for it is that we have not given our new campaigns a budget notwithstanding! While nosotros are at that place, we probably want to check on some other entrada settings to make sure they will run the way that we want them to.
Entrada Settings
To alter the new campaigns select the left-hand column and select the Campaign tab under the MANAGE section. This will evidence you all of your campaigns, including the ones with the ruby dots. Drag the correct-hand side-bar to reveal the campaign settings.
Here are 4 of the more of import campaign settings that you lot should check when uploading:
One: Budget
Your campaign Budget is ane you must change earlier uploading.
Two: Bid Strategy
If you want to use another bidding strategy other than Transmission CPC, make sure to edit the Bid strategy and select the appropriate strategy for your goals.
3: Networks
Which Networks y'all pick are important for deciding where your advertizing tin can evidence upwards. If y'all want to aggrandize your ad's reach, make certain to include Search Partners. To proceed close control of your budget for search ads, disable the Brandish Network, otherwise, your ads volition serve as text ads on various apps and websites in the Display Network.
Iv: Linguistic communication & Location
Brand sure your Language and Location targeting is configured to the appropriate setting then that your advertising is reaching the desired audience. One affair to keep a close eye on is the Targeting method. If y'all want to brand sure yous're only reaching people that are located physically within your Location targeting, fix the dropdown to People in your target locations.
Protip: If you want to modify all the settings for all of your new campaigns at the same time, highlight all the new campaigns in the eye dashboard!
Setting Bids
This department is important if you lot're going with a Manual CPC bid strategy from campaign setting two, bid strategy, in a higher place. If yous take switched to another bid strategy, this is not as important.
Often when I upload new campaigns and I do non come across data rolling in afterwards that mean solar day, information technology's usually because I forgot to gear up bids before uploading. Google Ads will automatically configure your bids to be $0.01 when you practise non set them yourself. While this means you won't be wasting coin, y'all could be missing out on crucial traffic, especially if this is a short-term campaign.
To change your Default max CPC bids, go to either the Ad group or Keyword section under MANAGE.
Just type in a CPC bid that you lot are comfortable paying. If I'1000 doing manual behest, I might set up my Default max. CPC bid to a rough boilerplate of my expected CPC from the Keyword Planner to get started.
Get Recent Changes (Don't You Forget About Me)
You might go worse than detention if yous forget most getting your contempo changes! And so don't you forget about getting those contempo changes!
Lastly, Double Check Everything
I know information technology'due south the final thing you probably want to do, but we just fabricated a lot of changes to your account! You lot want to make sure that these new keywords and ads perform well, don't you? All the changes you made in Ads Editor should exist bolded, and then information technology'due south pretty easy to see in which campaigns and advertizing groups you take inverse settings, keywords, or ad copy.
In one case you have done all that, you are ready to post! Get alee and boom that POST button because you've earned it. If there are any errors, it will let you lot know and not post the afflicted items. Good luck with your shiny new campaigns.
Correspondent: HongChing Cheung
Source: https://www.bounteous.com/insights/2021/02/03/google-ads-editor-bulk-upload-tutorial/
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